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FirstCare has a strong history of innovation to provide better value to health insurance customers. FirstCare continued this tradition of innovation as it partnered with the Chamber to organize a Health Group Cooperative in which local business owners would have the opportunity to both join a quality organization such as the Lubbock Chamber of Commerce, and to purchase affordable insurance that may previously have been outside their ability to obtain.

The Chamber's award announcement recognized FirstCare and its attractive plan and also cited FirstCare for its strong commitment to the Lubbock community through the sponsorship of health care education programs and free family activities throughout the year.
Keith Lundien, President and CEO of FirstCare offers, "We were honored just to be part of the team that created this important benefit for Chamber members. Most rewarding is the fact that many of these businesses could not afford to offer their employees health benefits prior to this plan. To be recognized as the Lubbock Chamber of Commerce Business of the Year is just icing on the cake for a program that has been so rewarding in so many ways. We thank the Chamber and the Lubbock community for the strong support you have shown us and we look forward to finding new ways to continue to support the business community in Lubbock."
Cannon Allen of the Davis Allen agency, the exclusive marketing general agent in Lubbock for FirstCare, adds, "We are very pleased with the overall results and the enormous amount of support received from both the business and medical communities in Lubbock. We are especially proud that out of the 500 plus groups which have already enrolled, over 20% represent businesses that previously did not offer group health insurance benefits to their employees. One of the unique obstacles we faced along the way was skepticism of the small business owners. Quite frankly, they thought it was too good to be true. Once they realized that it was real -- we were off and running. The plan is still available to those who have not joined by calling FirstCare Sales & Marketing at (806) 783-9654 for information and a list of authorized agents."
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