FirstCare Hires AVP of Brand & Marketing Management

FirstCare Hires AVP of Brand & Marketing Management

AUSTIN, Texas (June 9, 2014) – Today, officials at FirstCare Health Plans named Jessica Sullivan the new assistant vice president of brand and marketing management. Sullivan is responsible for developing FirstCare’s brand and marketing strategy to deepen customer engagement, promote utilization of health and wellness programs and achieve revenue and profit goals tied to the product portfolio.

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